Product price calculator
Free, no sign-up · Facts checked 18 Oct 2026
The MRP to print from your cost, profit and GST, with room for discounts.
1₹250 cost · 40% markup · 18% GST
MRP to print, with GST₹413- Customer pays
- ₹413
- Your profit a piece
- ₹100
Work it out
MRP to print, with GST
₹413
sells at ₹413 · profit ₹100 a piece
Print an MRP of ₹413. You keep ₹100 a piece on a ₹250 cost.
- Customer pays
- ₹413
- Your profit a piece
- ₹100
- Return on cost
- 40%
- GST in that price
- ₹63
Of every ₹413 a customer pays, you keep ₹100 and GST takes ₹63.
What it is made of
Point at a part to see it on its own.
From your numbers
Worked out from what you entered. Try one.
- An MRP of ₹419 instead of ₹413 looks familiar on a shelf and adds ₹5.08 profit a piece.
- Planning festival offers? Leaving 10% room makes the MRP about ₹459, so a 10% discount still earns ₹100.08.
- An MRP includes all taxes and nobody may sell above it (Legal Metrology (Packaged Commodities) Rules, 2011). Print it once, then discount below it.
Milestones
Your MRP and the alternatives
Prices with GST.
Each one keeps your cost, GST the same.
Price ladder
Always open, in full.
| Discount off MRP | Customer pays | GST | You get | Profit a piece | Margin |
|---|---|---|---|---|---|
| 0% off (planned) | ₹413 | ₹63 | ₹350 | ₹100 | 28.6% |
| 5% off | ₹392.35 | ₹59.85 | ₹332.50 | ₹82.50 | 24.8% |
| 10% off | ₹371.70 | ₹56.70 | ₹315 | ₹65 | 20.6% |
| 15% off | ₹351.05 | ₹53.55 | ₹297.50 | ₹47.50 | 16% |
| 20% off | ₹330.40 | ₹50.40 | ₹280 | ₹30 | 10.7% |
| 25% off | ₹309.75 | ₹47.25 | ₹262.50 | ₹12.50 | 4.8% |
Full breakdown
- Customer pays
- ₹413
- Your profit a piece
- ₹100
- Return on cost
- 40%
- GST in that price
- ₹63
- Margin
- 28.6%
Guide
From cost to MRP in four steps
An MRP (maximum retail price) is the highest price anyone may charge for a packaged product in India, including all taxes. The Legal Metrology (Packaged Commodities) Rules, 2011 require it on every retail pack, and selling above it is an offence. So the MRP has to cover everything between your cost and the customer: your profit, any shop’s margin, marketplace fees, GST and the discounts you expect to give.
This tool works backwards from what you need:
- Your price. Cost plus your profit: a 40% markup on ₹250 is ₹350; a 30% margin on ₹250 is ₹250 ÷ 0.7 = ₹357.
- The shop’s share. If dealers sell it, they keep a margin of the selling price, so your price is grossed up: ₹350 ÷ (1 − 20%) = ₹437.50.
- GST. Add the GST rate on top: ₹350 × 1.18 = ₹413.
- Discount room. If you expect to sell at 10% off, divide by 0.9: ₹413 ÷ 0.9 = ₹459. Round up to a familiar ending: ₹459.
At full MRP you earn more; at the planned discount you still earn your target. That is the whole idea of discount room.
Markup or margin?
Markup adds a percentage to your cost; margin is the percentage of the selling price you keep. A 40% markup is only a 28.6% margin. Many small makers price with a markup and then wonder why the margin feels thin. Pick whichever you think in; the tool shows both.
Revathi’s pickles in Kallakurichi
Revathi makes mango and lime pickles at home and sells 300 g jars through grocery shops around Kallakurichi.
- Jar, pickle, label and delivery cost her ₹70 a jar.
- She wants a 40% markup: ₹98 a jar for her.
- The shops keep 20% of the selling price, so she must charge them ₹98 ÷ 0.8 = ₹122.50.
- Pickles are taxed at 5% GST (check your product’s rate): ₹128.63.
- Shops give 10% off at festivals: ₹128.63 ÷ 0.9 = ₹142.92, so she prints ₹149.
At ₹149 she earns about ₹32 a jar at 10% off (her target was ₹28), and about ₹44 at full MRP. A rival jar of the same size sells at ₹135. Turning on A rival’s price shows Revathi is about 10% above it, and that at ₹135 she would make only about ₹23 a jar. That helps her decide whether her homemade label is worth the extra.
Endings that sell
Shelves in India are full of ₹99, ₹149 and ₹199. A price that ends in 9 reads as lower than the round number above it. This tool always rounds up to the ending, never down, so the familiar price adds a little profit instead of costing you. Choose Exact if your trade expects round prices, such as ₹150.
Selling on a marketplace
Marketplaces take a commission (often 5–20% of the customer’s price, depending on the category), a payment fee (about 2%) and per-order charges for shipping and closing. Turn on Marketplace fees and type your own figures from the seller dashboard: they change by category and over time. The MRP rises to keep your profit.
Common mistakes
- Printing an MRP without GST in it. The MRP must include all taxes.
- Forgetting the shop’s margin. Your “selling price” is what the shop pays you, not the MRP.
- Leaving no room for discounts, then selling at a loss on every offer day.
- Pricing far above a rival without a reason the customer can see.
| What you set | What it changes |
|---|---|
| Profit you want | Your profit at the planned discount |
| Room for a discount | How far the MRP sits above the planned price |
| Shop’s margin | The gap between the shop’s price and yours |
| MRP ending | Rounds the MRP up to ₹…9 or ₹…99 |
Sources
Facts checked 18 Oct 2026DOCALegal Metrology (Packaged Commodities) Rules, 2011, with amendments · Department of Consumer Affairs2011
The MRP is the maximum price inclusive of all taxes (rule 2(m)); no one may sell a pack above it (rule 18(2)). 2011, as amended
GSTRecommendations of the 56th meeting of the GST Council · Ministry of Finance, PIB2025
The GST slabs since 22 September 2025 (5%, 18%, 40%); pickles and preserved vegetables moved from 12% to 5%. 3 Sep 2025
Questions
How do I calculate the MRP of a product?
Add your profit to the cost, then the shop’s margin if dealers sell it, then GST, then room for discounts, and round up. ₹250 cost, 40% markup, 18% GST and 10% discount room gives an MRP of about ₹459.
Does the MRP include GST?
Yes. The MRP must include all taxes, and no one may charge more than the MRP.
What is the difference between markup and margin?
Markup is profit on your cost; margin is profit as a share of the selling price. A 40% markup equals a 28.6% margin.
How much margin do shops take?
It varies widely by product and trade. Ask the shops you sell to, and type their margin into Dealers sell it.
Why do prices end in 9?
Prices like ₹199 feel lower than ₹200 and are familiar on Indian shelves. This tool rounds up to the ending so you never lose profit.
How do I find the most I can pay for a product?
Switch to My max cost, type the MRP you want, your profit and the discount you expect. The tool works back to the highest cost that still gives that profit.