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The importance of having a good website

The importance of having a good website


An efficient website plays an important role in helping clients get their projects done. The website needs to be very functional, easy to navigate, and attractive and user-friendly. It also needs to be updated with information that is relevant and useful to the client. A website that is not functional, difficult to navigate, and has few helpful resources can distract clients and create problems for them. The information that is included on the site should also be up-to-date, since it is an important component of an effective public relations campaign. A good website also needs to incorporate branding. The site should feature the names of the clients, the products and services they offer, and the project. It also should feature the logos, slogans, and other imagery used by the company.

Gateway to your business

Your website is, right now, its most defining feature. A new website gives you an instant brand. It says, the world can see me and what I can do, and I am what I say I am. More importantly, I am a real person. A real person has hopes and dreams and fears and worries, and a website is a great way to connect with what those are. A website is a great way to tell your story. A website creates your story for yourself. But more importantly, it creates your story for the world. A good website makes it easy for people to understand your business – what it’s about, what your products are, who you are – it’s all there, waiting for you.

Relevant Content

Make sure the content you provide is something people will want to read. Make sure your website is easy or difficult to navigate, and the layout of your pages are user-friendly. It’s not about whether you can do it. It’s about whether people will find what they’re looking for.

It’s more important to make sure your website will be as beautiful and user-friendly as possible. If your website does not tell your brand story in a powerful and positive way, you lose the opportunity for your competitors to tell their story too.

Keep it simple

Make sure your website is simple. Make sure the user can find exactly what they’re looking for. A good website makes it easy to find your products, your services, your customers. A good website makes a good impression. So don’t make it difficult.

Make it personal

It’s a mistake to think that the only way to communicate is through impersonal statements and technical jargon. Personalise it. If you’re speaking to your mother, use the word “Mom.” It says, I understand this is important to you – here’s how, I care.

Responsive Design

Make sure the layout of your pages and the content you provide is easily adjusted to any device or screen size, from small phone to large TV.

Test constantly

If you get the chance, you should go and view your website on a friend’s smartphone or tablet or on a computer at work or at home. Have them explain what it says, what they expect to see, what content they might expect to find. Give it a test run to see how people respond to it.

Get feedback

If you ask people to fill out a form, don’t assume that they want to keep it to themselves. Ask them to come back and tell you what it says to them, on their terms.

Hire a professional

If you get the chance, hire a professional to do your website. An image editor doesn’t count. You need a designer/programmer who can provide you with the user-friendly technology to make sure your website looks as it should, and functions properly. This is a big investment, perhaps the most important one you will ever make for your business.

If you don’t, find someone who does. It will take just a little more than the initial cost of the website. Over time, you get what you pay for.


There is no way you can afford not to keep your website up to date and running. You will need to know programming, graphics and web design, and you will probably need to learn someone else’s software or learn to do it all yourself. You may be better off asking for your money back, but there is absolutely no way this is a “niche product”.

The good news – You can do a lot with this knowledge. You can start a small.

Anand Kumar
Anand Kumar

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